Marketing Blog

Marketing Blog

Closing Secrets That You'll Need To Know

Nothing works more effectively for sales than knowing your products, understanding your customers needs and establishing trust with your potential clients. Many people feel that overt sales techniques can actually do more harm than good when it comes to establishing reporte and trust with your clients. The best sales people ...    more

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Successful online market research strategies ... Part 1

The Internet should be a market researchers dream. Millions and millions of people all communicating with each other willingly, on the planet's largest many-to-many communication medium. It's not always easy though, to get the right information that you need to do your market research successfully. One of the crucial parts ...    more

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Strategic Marketing Planning

A good marketing campaign should have all the elements of a military operation. Starting with an assessment of the natural topography ( Market Research / Needs Analysis ) followed by a frank assessment of your own strengths and weaknesses in that arena (SWOT Analysis). Then a careful analysis of your ...    more

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Successful online market research strategies ... Part 2

Continuing on from our the first part of this article where we examined how to determine whether or not there is an online market for your product or idea - in this second part, we're going to examine more closely how you can determine whether your product stands a chance ...    more

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Doing Market Surveys Right

Carrying out a successful market survey isn't as simple as it may appear. It is however an essential tool in the professional marketer's toolkit. It can be relatively easy to complete, but it can also be relatively easy to mess up if you make some simple errors at the start. ...    more

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